Welcome to my world
Creative - Writer – Editor – Director
I’m a London-based polymath working across music, fashion and pop culture.
WRITER + EDITOR: I have given my voice as a features and profiles writer, to publications including Highsnobiety, i-D, and Vice. I have profiled the likes of Lil Peep, Dennis Cooper, Lykke Li, Lil Miquela, Dita Von Teese, Kerwin Frost, Kali Uchis, YungBlud and many, many more.
I've previously been editor at publications including Notion and Super Super magazine, online editor for BEAT, and junior editor at now defunct style bible, Sleazenation, where I first cut my teeth.
DIRECTOR + CREATIVE DIRECTION: The visual has always been a key element to my work. This really came to fruition as Notion editor where I elevated my role to encompass creative direction and a total overhaul of the magazine’s aesthetic. Since then I have delivered creatives for artists and record labels like Virgin, PIAS, Kobalt and Secretly Canadian.
With extensive experience directing photographic work I am also branching into film and video as a director in my own right.
CREATIVE SOLUTIONS: I'm all about creative solutions and have delivered branded activations as a writer and creative in collaboration with the best, including Apple Music, Beats, Coach, Puma, Nike, Adidas, Clarks Originals and Seiko (via The Guardian Labs). This work has also included delivering rebrands and creative concepts, like Amazon Music’s +44 Playlist.
This portfolio is the tip of the iceberg when it comes to capturing my work and articulating what I bring to the table. Almost two decades of experience have allowed me to flex my skills in many other ways – including as a stylist, commissioner, lecturer, as well as hosting events for the likes of London’s iconic Metropolis Studios.
Hit me up: russelldeanstone@gmail.com
Pronouns: He/Him